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Leverage Midnight Glow Technology (Part 3 of 3) By Jay Yakich VP Marketing Do you know what the single most important factor impacting your packaging success at the point of purchase is? Visibility.* How about the second most important? Contrast.* Maybe that helps explain why only an elite group of redesigns (10%) deliver a sales uplift. In fact, more often than not, a dramatic change in packaging equates to a decrease in sales (20%)! Short of putting a spotlight on your product to enhance its visibility, what's a Marketer to do? Now there is an answer.  Seville Flexpack's Midnight Glow™ (glow in the dark ink technology) promotes your package where you need it most - at the POP. Through delivering a subtle change, a "visual disruption" is created with the following benefits:
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