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the Way to Sustainable Packaging By Jay Yakich VP Marketing Has the push to meet your Retailer mandates forced you into time consuming strategy sessions? Is the growth plan more about retaining shelf space versus growing market share? Your success has now created an interesting dilemma; How do I grow market share, maintain shelf space and meet both internal and external sustainability objectives? Oh, and did I mention reduce costs as well? Many companies are now struggling with all of the above. Retailers' score cards* denote 9 categories relative to supplier packaging requirements. Before you try to get your arms around this, consider that there is a single factor that can positively impact 6 of the 9 categories - weight! In addition, a reduction in packaging weight can decrease your overall costs and provide an innovative way to differentiate your product at the POP.  Few alternatives can "change the game" like Seville's UP-RIGHT™ pouch. Areas to consider pouches include cans, boxes and bottles. Remember when coffee actually used to come in cans or granola in boxes? Including Seville's UP-RIGHT™ pouches in your branding can deliver the following benefits:
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